Vox youtube strategy
![vox youtube strategy vox youtube strategy](https://cdn.vox-cdn.com/thumbor/wI-DOtXj95ciSh1NVVAo7RJZlaM=/0x0:580x326/1200x800/filters:focal(244x117:336x209)/cdn.vox-cdn.com/uploads/chorus_image/image/60177957/youtube_logo_main.0.jpg)
“I feel very strongly that we need to make changes here on our channel.” We’ll still continue to post lessons (for younger kids) over on our app and on our website.” For the time being, I will leave all of our past lessons on our channel, but eventually these may go away. “We will only post art lessons that are meant for kids that are 13-years-old and up. “I feel very strongly that we need to make changes here on our channel,” Rob says in the video above. Their goal is to avoid losing revenue by being swept up in YouTube’s broad new category of kids content, which will go into effect on January 1st, 2020, while still keeping their fans happy. Toya from MyFroggyStuff (2.1 million subscribers), Kelli Maple (1.2 million subscribers), and Rob of Art for Kids (1.9 million subscribers), among others, have all published announcement videos updating their fans about changes they should expect to see, including adjustments to both titles and content. Several prominent full-time personalities are already making changes to avoid the potential fallout.
![vox youtube strategy vox youtube strategy](https://cdn.vox-cdn.com/thumbor/lXnqcg4DBFqTEt3xbjHNkDFkLbk=/0x412:5760x3428/fit-in/1200x630/cdn.vox-cdn.com/uploads/chorus_asset/file/13730583/GettyImages_958742366.jpg)
For creators, this means any videos they make for kids won’t be eligible to run targeted ads, which they fear could dramatically reduce their revenue.
![vox youtube strategy vox youtube strategy](https://cdn.vox-cdn.com/thumbor/qK6OtTTQD8uztThs3mnOw4Tqudk=/0x0:3000x1688/1600x900/cdn.vox-cdn.com/uploads/chorus_image/image/48780867/509278950.0.jpg)
Essentially, these changes retarget kids content to a slightly older demographic that isn’t covered by the $170 million settlement with the Federal Trade Commission over alleged children’s privacy law violations.ĭue to the settlement, YouTube will have to stop collecting data on videos that are targeted toward kids under the age of 12, and creators who make videos for children - such as unboxing toys or art lessons - will also have to clearly label their content as being intended for kids.
#VOX YOUTUBE STRATEGY SERIES#
Some of these changes include fully renaming stage names to make them feel less kid-oriented, cutting out popular series dedicated to toys or games, taking up vlogging, and specifically shifting videos to target teens. YouTube creators are already making changes to their channels out of fear that they’ll be unable to make money once the platform begins enforcing new limits around kid-friendly content.